> For the complete documentation index, see [llms.txt](https://wanted-network.gitbook.io/wanted-network-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wanted-network.gitbook.io/wanted-network-docs/sponsor-campaign-economy.md).

# Sponsor Campaign Economy

The 60 / 20 / 15 / 5 allocation of Eligible Campaign Revenue and the WNTD buyback-and-burn policy.

**The 60 / 20 / 15 / 5 Sponsor Campaign Economy connects qualifying advertiser-funded work to creator compensation, platform operations, WNTD open-market purchases followed by permanent burns, and ecosystem growth.**

This page defines the revenue allocation and its limits. It describes the intended economic model, not a claim that advertiser revenue, purchases or burns have already occurred.

## What advertisers are buying

Advertisers use Wanted Network to activate creators around a campaign objective. Wanted Network translates the objective into Missions, coordinates participation and review, and supports reporting. Creators produce and distribute content through the platforms where their audiences participate.

The commercial proposition is creator access, content, distribution and execution. An advertiser does not need to become a token trader for that proposition to work. An accepted campaign payment method can be used under the applicable terms; this whitepaper does not establish a currently available payment list.

The WNTD allocation sits within Wanted Network's campaign economics, separate from the advertiser's experience of buying a campaign.

## House Missions and Sponsored Missions

```mermaid
flowchart TD
    A[Mission funding] --> H[House Missions]
    A --> S[Sponsored Missions]
    H --> H1[Wanted Network resources]
    H1 --> H2[Build creator participation]
    H2 --> H3[No sponsor buyback allocation]
    S --> S1[External advertiser funding]
    S1 --> S2[Qualifying received and settled revenue]
    S2 --> S3[Sponsor Campaign Economy]
    classDef house fill:#101624,stroke:#25c8e8,color:#ffffff,stroke-width:2px;
    classDef sponsor fill:#171020,stroke:#f72585,color:#ffffff,stroke-width:2px;
    class A,H,H1,H2,H3 house;
    class S,S1,S2,S3 sponsor;
```

*Funding categories. House and Sponsored describe who funds the work; they are separate from access or selection categories such as Open, Verified, Premium and Community.*

**House Missions** use Wanted Network's treasury resources, designated creator-reward allocations, internal growth budgets or early incentives. They help attract creators, build participation, establish creator behavior and demonstrate the system. They are not external advertiser demand and do not trigger the Sponsor Campaign buyback-and-burn allocation.

**Sponsored Missions** are funded by external advertisers, brands, companies, projects, campaign clients or commercial partners seeking access to the creator network. Qualifying received and settled revenue enters the allocation below when it meets the definition of Eligible Campaign Revenue.

## Eligible Campaign Revenue

**Eligible Campaign Revenue is qualifying external advertiser revenue received and settled by Wanted Network after applicable exclusions.** It is the base to which the four percentages apply, not automatically the total on an invoice.

Applicable exclusions include refunds, chargebacks, taxes collected on behalf of authorities, payment-processing costs where applicable, pure pass-through media spend and other legitimate amounts not economically retained as qualifying campaign revenue.

For example, money collected solely to pay a third-party media bill is not all available for creator rewards, platform revenue and WNTD purchases. Only the qualifying amount is allocated.

## The 60 / 20 / 15 / 5 allocation

| Use of Eligible Campaign Revenue    | Allocation | Purpose                                                                                                                                         |
| ----------------------------------- | ---------: | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| **Creator Rewards**                 |    **60%** | Compensate creators completing approved campaign work, subject to the Mission's reward and eligibility rules.                                   |
| **Wanted Network Platform Revenue** |    **20%** | Support development, infrastructure, sales, operations, campaign management, support, administration and platform growth.                       |
| **WNTD Open-Market Buyback + Burn** |    **15%** | Purchase WNTD on the open market and permanently burn the WNTD purchased through this mechanism.                                                |
| **Ecosystem Growth**                |     **5%** | Support applicable creator and advertiser acquisition, referrals, partnerships, campaign incentives, community programs and growth initiatives. |
| **Total**                           |   **100%** | All four allocations use the same Eligible Campaign Revenue base.                                                                               |

```mermaid
flowchart TD
    R[Eligible Campaign Revenue] --> C[60% Creator Rewards]
    R --> P[20% Platform Revenue]
    R --> W[15% WNTD Buyback allocation]
    R --> G[5% Ecosystem Growth]
    W --> B[Open-market WNTD purchase]
    B --> X[Permanent burn of purchased WNTD]
    classDef base fill:#101624,stroke:#25c8e8,color:#ffffff,stroke-width:2px;
    classDef wanted fill:#171020,stroke:#f72585,color:#ffffff,stroke-width:2px;
    classDef growth fill:#211a12,stroke:#ffb347,color:#ffffff,stroke-width:2px;
    class R,C,P base;
    class W,B,X wanted;
    class G growth;
```

*Allocation, purchase and burn are distinct stages. The diagram states the policy, not completed transactions or a guaranteed market outcome.*

The creator allocation is a campaign pool, not a promise that every submission is paid. Each Mission defines qualifying work, available rewards, completion limits and any competition or selection process. [Mission Submission Rules](/wanted-network-docs/mission-submission-rules.md) applies.

## From creator activity to WNTD activity

Creators produce content and attention. A useful network can attract advertisers. Advertisers fund campaigns; Wanted Network organizes the objectives into Missions; approved creators receive rewards. Under the policy, 15% of qualifying Eligible Campaign Revenue is allocated to open-market WNTD purchases, and the purchased tokens are permanently burned.

With the percentage unchanged, a larger eligible revenue base produces a larger dollar allocation to purchases. It does not determine the number of WNTD acquired, which depends on prices, liquidity and transaction conditions.

**A buyback acquires tokens. A burn permanently reduces total token supply.** Moving WNTD into a treasury wallet or temporarily locking it is not a burn.

The policy defines the allocation and destination. It does not specify execution timing, market venues, wallet addresses, slippage settings or detailed settlement procedures. Execution requires suitable market access and technical implementation. An invoice, live Mission or stated allocation is not evidence that a purchase or burn has occurred. Completed burn activity can ultimately be verified through the relevant on-chain transactions.

## Illustrative example — not reported revenue

Assume a campaign produces **$30,000 of Eligible Campaign Revenue**, after applicable exclusions. This is an illustration, not a completed campaign, advertiser agreement or reported revenue result.

| Allocation                | Illustrative amount |
| ------------------------- | ------------------: |
| Creator Rewards — 60%     |             $18,000 |
| Platform Revenue — 20%    |              $6,000 |
| WNTD Buyback + Burn — 15% |              $4,500 |
| Ecosystem Growth — 5%     |              $1,500 |
| **Total**                 |         **$30,000** |

The example does not estimate token quantities, a future WNTD price or investment performance.

## Separate from direct WNTD recycling

[Tokenomics and Presale Structure](/wanted-network-docs/tokenomics-and-presale-structure.md#wntd-recycling-and-token-sinks) describes a separate **illustrative** allocation for WNTD directly spent on platform functionality: 40% future Bounties, 25% treasury/operations, 20% burn and 15% community/staking incentives.

That example concerns the use of spent tokens. Sponsor Campaign economics concern qualifying external advertiser revenue. **The two tables use different bases and are not additive allocations of the same receipt.**

A combined treatment for a commercial campaign paid directly in WNTD is not specified in this whitepaper. Neither table should be interpreted as requiring both splits on the same receipt or establishing an undocumented payment or conversion rule. That case requires explicit campaign settlement terms.

## Sustainability and limits

House Missions can establish participation; they do not prove advertiser demand. Sponsored Missions are the intended route to externally funded work, but the transition depends on useful creator output, campaign execution and repeat advertiser participation.

Buybacks and burns do not guarantee appreciation, returns, liquidity, permanent advertiser demand or scarcity at a particular level. WNTD ownership is not equity ownership in Wanted Network. Reward emissions, unlocks, selling, market conditions and execution costs can affect outcomes even when campaigns grow.

Read [WNTD Token Utility](/wanted-network-docs/wntd-token-utility.md), [Risk Factors](/wanted-network-docs/risk-factors.md) and the [Legal and Project Disclaimer](/wanted-network-docs/legal-and-project-disclaimer.md) alongside this model.